Free, imaginary, fictional case

BRAINSTORMING, IDEA AND
FIRST MOODS

This case is a free, imaginary corporate design for a fictional start up brand called "Moodnites". Moodnites offers mattresses, pillows and sleeping products for a young target group and with a high demand on quality, design and sustainability. The idea is based on a strong recognisability with clear design elements.

The following case shows first moods after brainstorming including naming and corporate design elements.

Moodnites, for a better morning.

TASK
:: brainstorming
:: idea
:: naming

:: first moods

CLIENT
Free, imaginary, fictional case  - no client, non profit

DISCIPLINES
:: Idea, concept, graphic design
:: naming

:: corporate design

GOOD MORNING

SUNRISE

GOOD NIGHT

SUNSET

kbfg_moodnites_color.jpg

COLORS

SLEEP MOOD

NAMING

kbfg_moodnites_naming.gif
kbfg_moodnites_wordmark.jpg
kbfg_moodnites_logo.jpg
kbfg_moodnites_naming.jpg
kbfg_moodnites_mattress.jpg

PHONE
+49  (0) 172 827 99 25

MAIL
post@dominickastelan.de

ADDRESS
Hintere Kellereigasse 19
91413 Neustadt a.d. Aisch
Germany

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Founded in Germany in 2007, KBFG is an interdisciplinary design agency, based near the city of Nuremberg. We are designing and developing unique brand identities and tailor-made design solutions.