Free, imaginary, fictional case
BRAINSTORMING, IDEA AND
This case is a free, imaginary corporate design for a fictional start up brand called "Moodnites". Moodnites offers mattresses, pillows and sleeping products for a young target group and with a high demand on quality, design and sustainability. The idea is based on a strong recognisability with clear design elements.
The following case shows first moods after brainstorming including naming and corporate design elements.
Moodnites, for a better morning.
:: first moods
Free, imaginary, fictional case - no client, non profit
:: Idea, concept, graphic design
:: corporate design
Founded in Germany in 2007, KBFG is an interdisciplinary design agency, based near the city of Nuremberg. We are designing and developing unique brand identities and tailor-made design solutions.