Free, imaginary, fictional case
BRAINSTORMING, IDEA AND
FIRST MOODS
This case is a free, imaginary corporate design for a fictional start up brand called "Moodnites". Moodnites offers mattresses, pillows and sleeping products for a young target group and with a high demand on quality, design and sustainability. The idea is based on a strong recognisability with clear design elements.
The following case shows first moods after brainstorming including naming and corporate design elements.
Moodnites, for a better morning.
TASK
:: brainstorming
:: idea
:: naming
:: first moods
CLIENT
Free, imaginary, fictional case - no client, non profit
DISCIPLINES
:: Idea, concept, graphic design
:: naming
:: corporate design
GOOD MORNING
SUNRISE
GOOD NIGHT
SUNSET
COLORS
SLEEP MOOD
NAMING
PHONE
+49 (0) 172 827 99 25
MAIL
ADDRESS
Hintere Kellereigasse 19
91413 Neustadt a.d. Aisch
Germany
Founded in Germany in 2007, KBFG is an interdisciplinary design agency, based near the city of Nuremberg. We are designing and developing unique brand identities and tailor-made design solutions.